Brad Witter is the Senior Vice President of Generac Energy Services, a business unit at Generac formed from the combination of Generac Grid Services and Industrial Connectivity business units focused on delivering energy services to Generac customers across Home and Business; maximizing the value of incentives, utility programs, and optimizing customer consumption for the optimal balance of energy efficiency and resiliency.

Prior to the acquisition of Blue Pillar by Generac Inc., Mr. Witter was the CEO and co-founder of Blue Pillar, an Industrial Internet of Things (IIoT) connectivity company focused on delivering connectivity solutions for distributed energy use cases within the C&I and Utility markets.

After beginning his career at Caterpillar, as a lead SCADA and controls design engineer, Mr. Witter led the technology team at AISi, a systems integrator and distributor of Wonderware-based solutions. Mr. Witter then held the position of CTO for NNC Group, a software-based logistics company acquired by Stericycle in 2005.